Chain Gang

We were recently awarded a government contract to develop a unique, never-before-seen print to capture the nation’s heart and attention and help everyday people through the struggles of daily life. Over a five-year period we presented prints to the government committee for approval with each one being rejected. Fruits were a biosecurity risk, animals were too wild, sea creatures were too scary, flying birds were too ambitious, rocks were too unrelatable, trees didn’t capture carbon, food promoted too much eating, vehicles were gas guzzling and insects might spread viruses. So finally, with a seven figure price tag, our beautiful stripe received government approval for production. Now we can honestly say, based how beautiful the stripe is and how the government spends the rest of your taxes, it was money well spent.

This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.